Poster one
This is my first drafted flat plan as a possible idea for the music video. Its a drawing of the landscape at where the video of the band will be shot. I chose to use this so that the reader and viewer can also understand and relate it to the music video if they had seen it before, or if they haven't they would understand where it was and get a feeling of what it is about.
The colours of the beach hut on the seafront are naturally bright, so i decided to use these in the poster to catch the eye of a possible viewer. They are also in the video again allowing people to attach and connect with the video. All the doors of the beach hut are in bright green because this isn't found anywhere else on the picture and it stands out.
I have composed the picture so that its to be hung horizontally, the writing is on the left and the picture of the huts going across from halfway to the upper right hand corner. I noticed this was much alike with a lot of the adverts i had researched and was common to be found in adverts, furthermore a lot of the readers will naturally be reading from left to right so i thought I'd use this to my advantage and put everything a possible viewer would need to know about the album first on the left side.
I have drawn 'Arctic Monkey's quite large so it grabs peoples attention, this is to clarify who the band are and to be interesting. It is on a blue background which represents the sky, furthermore blue is generally a masculine colour and my target audience is primarily male so having a blue background not only makes the font stand out here it works well to appeal to the audience. The rest of the text tells us when the CD is released and the title of the song, it also gives a link to where the song can be found.
Poster two
This is the second poster i have drawn up that i could use as a guide for my advert that i will be designing. Although the background colour is much the same as the sky themed background of the poster above, i chose it for different reasons. Firstly because it contrasts the colour of the title well and secondly because its aesthetically pleasent to look at furthermore again as mentioned earlier my target audience are males so this would link well with them.
I have a much bigger bolder red text in this picture. This is to grab the attention of a possible viewer better. It shares the same information as the poster above. The character in the picture would be the lead singer from the 'Arctic Monkeys', he is holding a guitar, naturally people will relate the guitar to the rock genre and fitting my target audience again. His clothing is bright and fashionable to that genre, again trying to entice people into the poster.
The fonts are in different colours so that its interesting and not too bland they both contrast the blue background again. There is also a smaller picture of the album in the poster again, i gained this idea from researching other posters as shown below with the Katy Perry advert.
Poster 3
Poster three is a picture of the 'Arctic Monkeys' on Seaford beach. This in my opinion will be the most clear out of all 3 of who the band are and what they are promoting, however it could also be seen as quite dull and possibly not as interesting as the others.
I have used bright colours to make the picture stand out, for example a yellow drum kit. The text is a bright red colour with a bold font, again contrasting a blue background. The red colour represents subtle love because after all the music is all about a smaller boy who cant get ahold of a girl that he really likes. The colours arnt really connected with any gender, there are alot of greens and yellows which are bright but also quite neutral so therefore i don't move away from my target audience, furthermore it doesn't offend the minority's who buy the Arctic Monkeys, for example the small proportion of teenage girls.
The text mentions when the CD will be released and where information can be found again i have linked my blogger address to the poster underneath in a finer smaller font. I have split the page into almost two different sections and composed it, so that the top half is text heavy and the viewer can read downwards onto the picture of the band. It has, like the other two posters, been designed to be aligned on a wall horizontally.
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