Advert

As part of my course i have been asked to create a advert for my Media music video to do this i will need to take a few more photos for the poster and i will relate it to my music video.

I will use a poster to advertise my music video following these dimensions:
•
Full Page - 210mm height x 148mm width Half Page Horizontal - 100mm height x 141mm width
Half Page Vertical - 204mm height x 70mm width
1/4 Page - 100mm height x 70mm width
1/4 Page horizontal - 50mm height x 141mm width

It will need to link to my target audience of men age 15 - 44 as found by researching demographics below. It will also need to fit in well with the band's genre again, who's buying it and what the band stands for. My music video was set on the beach again so i will incorporate the rough beachy look and the dress sense of the people in the music video will be suitable.

To get a feeling and understanding about the poster i will have to look at other peoples to find what lay outs work and what don't. It will also show me understanding on how to attract an audience.

Here is the promotional poster for a popular female music artist who is a chart singer with a target audience of young people aged from 15 - 30.



So i can see that there is a nice large picture in the background, its colourful and interesting stimulating interest. The dress code makes sense with the font colours and the background. The font is big enough to read and of different size's, the white and red font contrasts the background well and is easily readable. There is a picture of the CD cover on the poster. The artist is wearing the same clothing as she is in both the promotional poster and the CD cover. The text includes information about her website at which she can be found and a popular well-know song from the album, its simple but it leaves the audience wanting more.

The Kooks are a English band in the same genre as the Arctic Monkeys. Even though they are from different geographical locations but the target audience could be much the same.



The first thing that stands out to me in the neon lit blue light establishing the name of the music album. The band members are standing under the light not posing, in a every day to day body stance promotion a not-caring attitude, much like what i want to create with the Arctic Monkeys. The text is the same as that on the album cover, i had researched found below. This can establish connections and people can gain understanding. They are dressed casually, almost as if they were just going out to the local pub with a few friends, again i think this image is great because the poster promotes the genre well.

The chosen dimensions for my advert will be 'Half Page Vertical - 204mm height x 70mm width'.