A digipak is the case in which the CD will be protected; it also offers another chance to promote the music video. It will be made out of card or paper and there will be another opportunity to link my video with the image found on the front of the video. I will need to link the image with my video to show continuity and allow people to relate the band and build the picture clearly. The entire promotional pack will involve posters, adverts for newspapers and the Internet and finally it will involve my digipak.
To understand digipaks I’m going to analyse two artists that are within the same genre because this will help me build my own and gain some common techniques, again I’m going to take the band in a different direction so I don’t want to build the same as others.
I can see the album cover is simple, very roomy and modern. It pictures the band members on the front playing their respective instruments with an amp, creating the image they are just in a normal practice session or just finding something to do. The shots in grey scale this is perhaps to show continuity with the videos they have featured on the album. The clothes worn in the shot are identified and matched with the music genre. The Artic Monkeys would wear something a little like it but its important to recongise that the two bands are from different areas in the UK so perhaps there may be a slightly different fashion sense. The camera shots bright and roomy possibly showing purity in the band, their young and honest alot of their songs are about girls and love. The miorror shows the drummer playing in the background, clever use of reflection. It is light against the wall and it gets darker as it spreads out, maybe showing that the band members are warm and bright, when making my video i need to utilise the day light and for the shots of the front cover and plan.
The main focus of the back of the album is the image, its a faded image slightly blurry. The image is similar to the image shown on the front cover of the album, its shot in the same location as it, with the white walls and the mirror in the background, the band are also playing their instruments again giving the relaxed just-band-practice appeal. The shot of the image is slightly zoomed out to get a bigger picture, this time including a drum (shown in the bottom left of the album cover). When compared we can see the front cover is prior to the band playing and the back cover is a shot of the band playing. We know this is the debut album so maybe its representing the launch of the band playing and at the back over the songs it the band playing, when staring at both images you can interpret them in lots of ways therefore being thought provocative, this has given me ideas about what i should be doing in my album cover and how the images should be taken. The bar code is positions in the top right so it doesn't over lay the guitarist's image. The red line down the side of the album makes it stand out from the other bland images, the same colours are used on the front as on the back. The style of font is modern yet readable however the size of the font is quiet small, so it doesn't overlay the image. I want to perhaps use something a bit brighter and bigger for the single cover so it stands out. The small print is just below the bar code in the same font, the design of the album is very centered around the image.
The CD is bold and bright this isn't just to help people find the cd when they drop it! We see the black and white font colours contrast the blood red back ground, in a big bold modern font. The cd use's the inner gap as a letter 'O' both clever and modern the font is built around it in size and stlye. The white letters titling the album are almost cut off, we can see read and understand what it says however its cut off in a carelss style, fitting of The Kooks font colour is white, seperating it from the black font above but also showing better on the red background. I'd like a bright CD to promote my video. I think it will make people more excited about playing it and the song itself is quiet upbeat and livley.
I took a screenshot of one of the hits of the album titled’You don’t love me’ (http://www.youtube.com/watch?v=Aqe1cap3gWo).
We can see the band again playing their instruments this time to a live audience inside a venue. The cameras in grey scale. The lighting is bright and the body language of the band is what would be expected when playing an upbeat song.
There was not many poster’s promoting the video but a common one that seemed to come up every time I searched for it was just a blown up poster of the album cover I think this can be effective because it starts to build a distinctive image of the band however I don’t think its very diverse and it might show the band to be bland and not very attractive. The poster I found is shown below.
Another band I found to be in the same genre and performing at gigs along side Arctic Monkeys is razor light I looked into promotional packs they have launched and digipaks.
This is Razorlights debut album titled ‘Razorlight up all night’ we can see its different from what I have planned for my video as there is 3 colours black, white and red it only shows a picture of the lead singer in a television, the hair of Razorlight is iconic and this is shown elsewhere in the bands promotion. It shows a retro style font titling the band and the name of the album. Its clean cut with square shapes and it shows photos of potential rockers and just general papers and suitcase tags possibly employing that the band is world wide and tourist like. There is a simple of a dark circle with a X cut into it perhaps showing a razor cutting a whole to let light through. This is shown on posters for the album too shown below.
The poster shows two members of the band, the guitarist and the lead singer and lead guitar. The lead guitarist is posing the same as he was in the album from cover just this time we can see his whole body. His side is performing a rock like pose, this as well as their clothing helps define the genre of the band. There is colour is eye catching bright yellow with black solutes inside it. Again we can see black and white but I’d like to perhaps use some colour in my poster because it looks a lot more pleasant and different from other ones.
This poster is just the band posing the poster showing 4 typical guys with the bands name above it. They are all wearing clothes you’d expect to see be worn by an American Indie band. It’s in black and white again typical of most of the posters I think to relate my band to this genre it will have to involve something black and white .
Flatplans
This is my first concept idea for the digipak that i will create for the Arctic Monkeys. The digipak design here is interesting and colourful with lots going on. I wanted to capture a fun styled as it can connect to my young target audience.
The front cover of the digipak will be a photo of the 4 band members i intend to use in my digipak. They will be wearing coloured jumpers and dressed accordingly. There is a slight blue tint behind the band members this will relate to my male audience and it also represents the sea that is found in the music video. The font is young and modern, but it is easy to read so people are not too confused.
For the CD cover and the other side of the CD cover i have used quite basic ideas. The CD slot and the CD cover are made of two different colours to avoid confusion. I have gone with a bright yellow CD with purple writing on the front. Yellow to me represents happiness and even though my music video and the song is quite sad i wanted the audience to feel happy when putting the Arctic Monkeys on. As for the picture opposite, it will be a close up shot of one of the band members, again much like the front cover on a blue tinted background.
The back cover is very funky and very colourful. I wanted to make it interesting although in refelection it might be hard to understand and read the background text so perhaps this is my biggest flaw with this digipak. I like the sharp zig zag lines because they stand out and i want my CD to stand out more than anyone elses. I have included a barcode on the back of the text and there is minimal text.
Idea two
The colour is this is a little more tamed and toned down. The main theme of the front cover in this digipak is the text. I have created a wave like gap in which i have placed 'Arctic' on the blue background which fades out. The 'Monkeys' is in the bottom right on a yellow background, firstly because it stands out and contrasts the blue, but more so because the colour didnt work well on hte pink background. In the top left there is the Bigger boys and stolen sweetshearts section. I will find a font for these on www.dafont.com. possibly 'Action of the time font' found below.
For the text saying 'Arctic Monkeys' bigger boys and stolen sweet hearts i will use a font called Masterplan. Again found with alot of my other fonts on www.Dafont.com.
I like this font because it is masculine and therefore fits in with my target audience being primarly male. Furthermore i think it gives a rough look, i'd like to use this font alot in my digipak and possibly my advert that i will talk about later because it represents a boyish feel and shows continuity if i use the same font.
Opposite the CD picture there is a picture of a character who is going to be playing the lead position and front man in the band, again the same colour background is used and the shot will be taken side onwards as it is more interesting and it works well as a side cover. To take this picture i will take a photo from the side and then photoshop out the character and place him on a colourful interesting background.
The CD cover its self has half a heart on it. This represents a broken heart. The background will be white because i think the red and white colours work together, especially when showing love as an emotion. The heart will be in half because it links in with the storyline of the music video. On the right side of the CD there will be text explaining the title of the song and the name of the band. As for the font here i will use a simple font that is easily readable, it will be in black because it contrasts the white. Here are some ideas:
I like the edgey slanted feel this gives, its cool and it almosts gives the impression that it could be leaning away from the broken heart.
Another font i would consider using is a font called 'Quadranta' its much more modern and crisp however i dont think it is as suitable for a rock / indie genre digipak, but i will use both and see which look best.
The backcover of the CD is wavey, i would use the same fonts as shown above for the back as i dont want to confuse the viewer, its important that i attract them to buy the digipak. The text will be in the top right corner displaying track numbers and track titles. In the bottom right there will be a bar code for legal reasons.
I have chose to create a wavey feel here from the bottom left to the top right, its modern and and colourful. It allows the backcover to be much more interesting. I wanted to use something different here because i have used alot of photos already in my media project. I have also placed a A and a M on either side of the wave because again this tags the band in the back picture and gives them more exposure.
Idea 3
The digipak is alot different from the rest because it contains more photos and less photoeditting.
The front cover shows the two characters from the music video who fight over the girl who is showin the middle. The Title is shown above the characters and the name of the band is written along the bottom. I will edit a blank background because i think simplicity looks best in this occasion. I have previously talked about the font 'Masterplan' and i would like to use it here on the front cover again. The clothing of the characters on the front cover of the digipak are young and associated with the genre of the Arctic Monkeys music.
As for the side cover it will be a simple photograph of the beach huts on Seaford Seafront, the location of alot of the music video. I had also talked about them when doing the research task and finding out infomation about my music video.
The CD itself is quite basic, its a red and white CD, the red again representing love and the white purity, both emotions found in the music video. The cd rests on a white background because it works well and fits in, furthermore it compliments the CD well and the front cover.
As for the back of this digipak there is a photo of a unmanned drum kit with the title of the band on the Tom tom drum. The shot shows the drum kit central and the name of the band is written again with a shaded background underneath it. Again i have included a bar code on the bottom.
Overall i like all 3 designs of my flatpacks i will try to stick by them as i create by digipak but naturally if i cant edit the image properly or ideas change due to external reasons such a as terrible weather not allowing us to take the photos of the beach huts in the third idea, then i will have to seek alternatives for them.
No comments:
Post a Comment