Presentation

I made a presentation to inform the record company on a basically overall view of the video, what i will be doing and how i will be doing it and importantly why i'm doing it. I included in the overview:

Who the Arctic Monkeys are
What do they represent
Who listens and likes them
What they wear and how they wear it
What music genre they are
Demographics
Psychographics
Comparisons

I informed them on what they music video is doing and where it is being done i had to chose whether i wanted to take the band into a new direction or not.

Here is the link to the presentation that i uploaded onto google docs:

https://docs.google.com/fileview?id=0B7jilewXq21fMjk4ZjNiNDAtYzIyZS00Y2RhLWJkN2ItZjAzNmM2NzNhNTE1&hl=en